That’s the direction we chose for all communication, starting with the logo. Minimalistic yet rich rich in refined details, referring to π sign as a universal science symbol. π is also a competency model used in Bottega – a strong technical pillar and a strong support pillar: eg soft skills, educational talent, charisma, strategic thinking.
The company’s colors remained unchanged. Navy blue stands for professionalism, experience and responsibility, and orange adds some dynamism and symbolizes persistent pursuit of the goal.
In order to effectively convey the nature of the company we have developed a brief for a photo session. We wanted the photos to present Bottega – the studio as a team of people with extensive experience, jointly solving the challenges encountered. The effects of photo sessions can be seen not only on the website but also in all materials that make up the visual identification.
When creating visual identification, we decided to refer to the style of the logo – a simple, minimalist and expressive form. Intense corporate colors and corresponding photos emphasize the professionalism of our client. As part of the visual identification, we have developed:
The previously mentioned work on the website is not only refreshing graphics. Together with the client, we have gone through all the stages of design and implementation paying attention to every detail. We started work from precisely defining customer needs and project assumptions. Then we developed a prototype (Axure), which allowed us to work together with client on refining the functional concept and confront each other’s assumptions.
Both the prototype and design based on it were developed in accordance with Responsive Web Design – lack of adaptivity for different screen sizes was one of the main reasons for website change. As part of the graphic design, we have also prepared icons representing training categories to present the company’s offer as clearly as possible.
The core of Bottega’s activity is conducting trainings and workshops in the field of IT. Meanwhile, the offer is so rich that it is divided into 14 main categories and subcategories. We wanted the specific training to be easily accessible and the whole page easily legible and encouraging to explore further information.
Each category has its own trainers so we decided to show their silhouettes here as well. A detailed description of each training is divided into readable sections, where you can find not only information in a nutshell but also a detailed program, profiles of trainers as well as available resources on the subject of the training. Those interested in the training can immediately contact the coordinator.
